Raising awareness of origin traceability
Product traceability through QR codes scanning is getting increasingly easier and is recommended to all consumers with a smartphone to avoid buying fake, imitation and poor-quality goods.
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Future economic growth in the face of diminishing resource
The 1972 book The Limits to Growth conveyed a gloomy message to humanity: the Earth's resources are limited and cannot likely support current rates of economic and population growth until the end of the 21st century, even with advanced technology.
