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18:27 06/08/2022

Seminar “Market Research and Trade Promotion” in Singapore

On August 4, the seminar "Market Research and Trade Promotion" was successfully held in Singapore. The event also marked the launch of Intel Media Singapore, business insight site-TriTueMoi.vn and Premier Business School PBS.

The event held in the hall of Singapore Management University (SMU)

The seminar "Market Research and Trade Promotion" in Singapore is part of a series of activities to study & visit, exchange, connect and promote cooperation opportunities between Vietnamese and Singaporean businesses. The event was organized by Intel Media & International Consulting Singapore (Intel Media Singapore) and PTI Education Training Group, with the participation of more than 100 delegates, guests who are reputable entrepreneurs, managers, experts of both countries

 For Singapore, the program had the presence of Dr Ser-Keng Ang - Director of UOB-SMU Asian Enterprise Institute, Dr Lim Chon Phung - Research Fellow & Adjunct Faculty at SMU and Mr Khor Aik Lam - Head of Innovation Advisory at IPI Singapore

 For Vietnam, the seminar was attended by Mr. Cao Xuan Thang - Chief of Trade Office of the Vietnamese Embassy in Singapore, Mr. Trieu Van Duong – Chairman-General Director of PTI Education Training Group, Mr. Nguyen Hoang Phuong - Chairman of Intel Media Singapore.

Mr. Nguyen Hoang Phuong presenting souvenirs, expressing gratitude for the help of Dr. Ser-Keng Ang & SMU

Speaking at the program, Mr. Nguyen Hoang Phuong affirmed: "Vietnamese businesses have a great deal of love and admiration for the country and people of Singapore, an island country famous for its self-reliance and pioneering efforts to integrate. Vietnamese businesses see it as an example, thriving with quality, making a difference and connecting closely with the rest of the world. Today's seminar sets out expectations for an effective, useful and substantive connection between businesses and entrepreneurs of the two countries."

Mr. Nguyen Hoang Phuong - President of Intel Media Singapore

The seminar consisted of 3 main parts. Part 1 was the inauguration ceremony and cooperation of Intel Media Singapore and PBS Business School. Part 2 was the sharing and discussion of speakers, experts, managers of representatives of Singapore and Vietnam. Part 3 was Networking activity - connection between nearly 50 Vietnamese business representatives and more than 30 Singaporean business representatives.

At the beginning of the program, the participants from both countries witnessed the meaningful launch of Intel Media & International Consulting Singapore, the business news site TriTueMoi.vn and Business School PBS. In which, Intel Media Singapore is an international consulting company for businesses; PBS is an organization that trains entrepreneurs in line with to global quality standards.

The two organizations share a common mission, which is to accompany and support Vietnamese businesses to develop faster and stronger in their aspiration for integration. The strength of the two organizations is based on a system of reputable, experienced international experts and strong connections in Vietnam, Singapore as well as many developed countries in Europe and America.

Intel Media Singapore's key consulting and advisory areas include: Comprehensive corporate restructuring; developing brand strategy - overall marketing communication for companies, developing and managing modern distribution channels for businesses; setting up and implementing digital transformation for SMEs; consulting on the establishment and operation of representative offices in countries such as Singapore, Japan, European countries...

Mr. Trieu Van Duong (left) and Mr. Nguyen Hoang Phuong on behalf of PBS and Intel Media Singapore signed the cooperation agreement

One of the key activities of the seminar was the presentation of high-quality and professional presentations from reputable experts and speakers from Singapore, under the chairmanship of Mr. Nguyen Hoang Phuong - President of Intel Media. Singapore. The speeches of the speakers as well as the contributions from businesses were highly appreciated by the two countries' delegates with many new, practical and useful contents.

In which, the speech "Accelerating Open Innovation Adoption in SMEs" by Dr Lim Chon Phung from SMU provided in-depth information and advice for Vietnam-Singapore entrepreneurs and businesses attended. The presentation "Singapore's innovation ecosystem and the role of IPI" by Mr Khor Aik Lam brought practical lessons and his valuable reference experience in the role of Head of Innovation Consulting Division- IPI Singapore.

Dr Lim Chon Phung, Research Fellow & Adjunct Faculty, SMU
Mr Khor Aik Lam - Head of Innovation Advisory at IPI Singapore

The last part of the program was Networking - Connecting excitingly between businesses of the two countries, with the participation of delegates from FinTech Singapore. Many contracts and working documents of strategic value have been signed, affirming the potential and open international cooperation opportunities for Vietnamese-Singaporean enterprises.

Some photos during the event:

 

The seminar has ended, but it is also the beginning of positive things in the upcoming business journey. On August 5, the Vietnamese business-enterprise delegation would continue with visiting and training activities at famous companies and corporations in Singapore.

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